摘要：本文以2008-2017十年间我国进口影片为研究对象，尤其是每年进入票房排行榜前十的影片，分别从影片数量、票房收入、电影类型等角度分析近十年我国进口影片的市场现状及其中发生的变化，揭示变化背后的原因，从而为我国在引进国外电影政策和实际操作提供参考，并为我国国产电影的未来发展提供借鉴。

从进口影片的规模上看，进口片数量越来越多，这主要得益于我国进口片配额制度的逐渐放开和电影市场的蓬勃发展。从票房表现来看，进口片占据了很大一部分内地电影市场的份额，近十年进口片票房占国内电影市场总票房的比例基本保持在40%以上，个别年份甚至过半，票房平均增长率为35.98%。这些进口片来势汹汹，囊获了内地电影市场上的大量票房，挤压着国产电影的生长空间，但是从另一方面来看，进口片带来挑战的同时，无疑也刺激着国产电影的不断创新和发展。如今国产电影逐渐崛起，国内电影市场环境也发生了巨大变化，加上进口片自身的一系列原因，国产片与进口片的差距越来越小。

关键词： 电影；进口片；市场分析

Abstract：This article takes the imported films of China for the period 2008-2017 as the research object, especially the films that enter the top ten of the box office every year. They analyze the market status of the imported films in China in the past ten years from the perspectives of the number of films, the box office income and the type of film. The changes that have occurred have revealed the reasons behind the changes, which will provide a reference for China's introduction of foreign film policies and practices, and provide lessons for the future development of China-made movies.

From the perspective of the size of imported films, the number of imported films is increasing. This is mainly due to the gradual liberalization of China’s import quota system and the flourishing development of the film market. From the box office performance point of view, imports account for a large part of the mainland movie market share, the past ten years, the proportion of imported film box office accounted for the total domestic box office market remained at 40% or more, even more than half of inpidual years, the average box office growth rate is 35.98%. These imported films have become menacing and have won a large number of box office tickets on the mainland movie market, squeezing the room for growth of domestic movies. However, on the other hand, imports have brought challenges and undoubtedly stimulated the continuous development of domestic movies. Innovation and development. Nowadays, domestic films have gradually emerged, and the domestic film market environment has undergone tremendous changes. In addition to the series of reasons for the import films themselves, the gap between domestic films and imported films is getting smaller and smaller.

Keywords: Films; Import films; Market analysis

目录

Abstract 3

目录 4

绪论 5

一、研究目的和意义 5

二、研究现状 5

第一章我国进口影片概况 8

一、进口片概念与分类 8

二、进口片的产生背景与演变 9

三、内地进口片的市场现状 10

第二章近十年进口片市场分析 12

一、进口片的规模和市场份额 12

二、近十年进口片的票房分析 14

三、观众最喜爱的进口片类型 17

第三章进口片市场变化的原因分析 19

一、国产电影的崛起 19

二、国内电影市场环境的变化 19

三、进口片自身原因 20

结论：对国产片的启发 21

参考文献 22

致谢 23

附录：2008~2017年票房前十进口片类型和票房统计 24

绪论

一、研究目的和意义

2017年是中国影史上极其辉煌的一年，全国电影总票房首次突破500亿，其中票房高达56.84亿的《战狼2》，不仅是当年票房冠军，也是历年来上映影片的票房冠军。回首2007年，彼时内地影市的票房冠军还是进口片《变形金刚1》。自从2012年中美双方为了解决WTO电影相关问题签订了“谅解备忘录”之后，中国进口分账影片的配额便由之前的每年引进20部增加到每年引进34部。中国电影产业由于起步较晚，在无论是技术还是经验都领先我们多年的西方发达国家的影片面前竞争力稍显羸弱，国产电影需要承受每年诸多优秀的进口片带来的竞争压力。