摘要：在这个“真人秀”节目泛滥且节目过于娱乐化、严重同质化，导致受众审美疲劳的当下，“真人秀”节目何去何从受到文化产业业界尤其是媒体界和社会公众的格外关注。在这样的大背景下文化类“真人秀”节目的出现，无论是在受众间还是媒体间都造成了极大的影响，这类节目因其以文化为核心，肩负着普及、传播中华传统文化的重任，以新颖的、广大人民群众喜闻乐见的、雅俗共赏的方式对传统文化进行适当的娱乐包装，让观众在笑声、愉悦和快乐中自然而然的接受传统文化。

本文所谓媒体与文化的融合，就是让文化在媒体中以“真人秀”的方式向受众传播，而文化则特指优秀的民族传统文化。论文以《我在贵州等你》为例，通过深入分析该节目在三个层面的文化呈现特点和形式创新，即节目的多地现场实景拍摄原汁原味地展现出贵州丰富多彩的地域文化，且集中地、全方位地向观众展示地域文化之美；通过让嘉宾参与到涉及当地传统习俗的游戏中去，在体验民族文化的同时也传播民族文化，以具有高参与度和互动性的游戏的形式展示民族文化之美；通过嘉宾在节目中所表现出来的文化素养与文化内涵，呈现人文之美。

文章同时分析了当前“真人秀”节目存在的诸如过于娱乐化、节目形式同质化以及内涵浅淡化等问题，认为必须进一步强化媒体与文化的深度融合，才能更上一层楼。

关键词：真人秀；地域文化；民族文化；本土文化创新；媒体与文化融合

Research on media and cultural fusion of reality TV shows—Take “I’m waiting for you in GuiZhou” for example

Abstract：In this reality show too much entertainment and shows, serious homogeneity, which causes the audience aesthetic fatigue, reality TV show where cultural industry especially in the media and public concern. In such culture under the background of the emergence of reality TV show, both between the audience and the media have caused great influence, this kind of program for its culture as the core, shoulder the burden of popularization, spread the Chinese traditional culture, in the novel, the people popular novels, showing the way to the traditional culture proper entertainment package, let the audience in laughter, joy, and happiness naturally accept the traditional culture.

The so-called fusion of media and culture in this paper is to make culture spread to the audience in the way of reality show in the media, while culture refers to the excellent national traditional culture. Paper with "I wait for you in Guizhou province as an example, through in-depth analysis of the program in three levels of culture presents the characteristics and forms of innovation, which shows more live action original to show the rich and colorful regional culture in Guizhou, and centrally, to show the audience the beauty of the regional culture in all aspects; By allowing guests to participate in the game involving indigenous traditions, in the experience of national culture as well as the transmission of national culture, in the form of high participation and interactive game to show the beauty of the national culture; Through the cultural literacy and cultural connotation of the guests in the program, the beauty of humanity is presented.

Current is analyzed and existed in the reality TV show, such as too much entertainment, homogeneity and connotation of shallow desalination program form, is considered necessary to further strengthen the depth of the media and cultural fusion, can to the next level.

KeyWord: Reality TV show; Regional culture; The national culture; Indigenous cultural innovation; Media and culture merge

目录

摘要 I

第一章、“真人秀”节目概述 1

一、何为“真人秀” 1

二、国内“真人秀”的发展历程 1

第二章、《我在贵州等你》节目解读 2