摘  要：中国正处于社会转型时期，人们不可避免地面对着转型期存在的残酷竞争与生活压力问题，根植于社会现实土壤，承载娱乐和审美功能的电视剧成为了人们舒缓压力的方式之一。新媒体时代，国产热播剧的播出不仅影响着受众的职业观、婚恋观、消费观和成功观，引导着受众价值观的树立，还在激发受众的情感共鸣和引发受众大讨论方面起着重要的作用。但其却还存在因迎合受众价值观而丧失其个性内容以及忽略剧情内容合理性等问题，因此对于国产热播剧如何引导受众树立正确的价值观也要全面剖析，不仅要追求国产热播剧的异质化发展，并且要注重现实来构建合理剧情，有效发挥国产剧对受众价值观的引导，融入时代元素并加以合理创新，朝着主旋律以及主流文化的方向发展，才能促成影视剧对社会主流价值观的把握和发挥影视剧对受众的社会教育功能。

关键词：国产热播剧；受众价值观；社会效应

The Research on Influences of Audience Values Caused by Domestic Hit Teleplays

Abstract:At present, China is in a period of social transformation, it is inevitable for people to confront with the problems of cruel competitions and living pressures exist in transformation period. Deeply rooted in the soil of social reality, teleplays, which carries the functions of entertainment and aesthetic, have became one of people’s ways to relieve pressures. In this new media age, the broadcast of domestic hit teleplays not only influences the cultivation of audiences’ professional ideology, marriage ideology, consumption ideology, success ideology and values, but also plays a significant role in the aspects of motivating audiences’ emotional resonance and causing audiences’ vast discussion. Nevertheless, problems like that they gradually lost their characteristic contents for the sake of catering audiences’ values and the rationality of teleplays’ contents has been neglected are also exist. Thereby, it is necessary to make a deep analysis about the question that how can domestic hit teleplays lead their audiences to cultivate correct values. What we should do are not only pursuing the heterogeneity development of domestic hit teleplays but also structuring reasonable scenarios on the basis of reality to effectively implement the guidance of domestic hit teleplays to the cultivation of audiences’ values, and developing at the direction of theme and mainstream culture with the integration and reasonable innovation of modern elements. Only in these ways, the grasp of films and teleplays towards social mainstream values can be promoted and the social education function of films and teleplays towards audiences can be implemented.  

Key Words: Domestic hit teleplays; audiences’ values; social effect.

目    录

摘   要 1

Abstract 1

一、国产热播剧的社会效应 2

（一）陌生化效应：引导受众价值观的树立 2

（二）轰动效应：激发受众的情感共鸣 3

（三）饮水机效应：引发受众的大讨论 4

二、国产热播剧引发受众对既有价值观的多重讨论 4

（一）引发受众对职业观的讨论 5

（二）引发受众对婚恋观的讨论 5

（三）引发受众对消费观的讨论 6

（四）引发受众对成功观的讨论 6

三、国产热播剧引发受众价值观讨论的社会影响 7

（一）有利于影视剧对社会主流价值观的把握 7

（二）便于发挥影视剧对受众的社会教育功能 8

（三）使影视剧过于迎合受众价值观而丧失其个性内容 8

（四）影视剧一味满足受众的价值需求而忽略剧情内容的合理性 9

四、国产热播剧引导受众树立正确价值观的策略分析 10

（一）国产热播剧要与主旋律对接 10

（二）国产热播剧要在宣传舆论上发挥引导作用 11