摘要：中国经济稳定持续快速发展，正在以急剧膨胀的规模高速成长的中国会展行业俨然已经成为我国经济发展中的一个新的追捧亮点。上海地区近二十年来迅速发展，已成为国际金融，经济贸易中心的国内领先代表城市。上海较于其他城市相比，很早就认知到会展将在改革开放的时代背景下，对于上海发展成为国际化大都市上会发挥出及其重要的作用，因此将会展列入城市服务业重点列表中里来，并加强培训与发展。特别是自21世纪初上海会展行业协会成立以来，上海举办的大型会展特别是国家会展、国际会展活动数量每年以近20％速度递增。会展旅游作为初次进入中国市场的旅游产品中的“新生儿”，具有较高的利润和产业带动性。本文通过对理论知识的充分了解，以及在案例研究的基础上，对上海会展旅游发展中遇到的问题和前进的方向进行了多方面因素的分析和思考，权衡利弊，并对上海会展旅游业发展的目标、方向及战略提出对策和建议。

关键词：会展旅游；会展业；旅游

Development Problems and Countermeasures Research of MICE Tourism in Shanghai

Abstract: China's economic stability and sustained rapid development, the rapid growth of the rapid growth of China's exhibition industry has become a new bright spot in the development of China's economy. Shanghai area has developed rapidly in the past twenty years, and has become the leading representative city of international finance, economic and Trade Center. Compared with other cities, Shanghai has long recognized that the exhibition will play an important role in the development of Shanghai into an international metropolis under the background of reform and opening up. Therefore, the exhibition will be included in the key list of urban service industry, and the training and development will be strengthened. In particular, since the founding of the Shanghai Convention and Exhibition Industry Association in the early twenty-first Century, the number of large-scale exhibitions in Shanghai, especially the National Exhibition and international exhibition activities, has increased by nearly 20% per year. Mice tourism, as the "newborn" in the tourism products that first entered the Chinese market, has higher profits and industrial driving. Through full understanding of theoretical knowledge and on the basis of case study, this paper analyses and thinks about the problems encountered in the development of Shanghai's MICE tourism and the direction of progress, weighing the advantages and disadvantages, and putting forward the countermeasures and suggestions for the target, direction and strategy of the development of the exhibition tourism in Shanghai.

Key words: Convention and exhibition tourism; exhibition industry; tourism 

目录

一、研究综述 6

（一）研究的背景与意义 6

1、研究的背景 6

2、研究的意义 6

（二）研究的目的与内容 7

1、研究的目的 7

2、研究的内容 7

3、研究的方法 7

4、文献梳理 8

二、上海会展旅游的现状分析 8

（一）上海会展旅游的现状及趋势 8

1、 会展数量及规模骤增 10

2、政府参与主导会展业的发展 10

3、建立自律性的行业协会 10

（二）上海会展旅游的发展问题 11

1、宣传推介不足 11

2、没有形成专业化分工体系，缺乏专业人才 11

3、会议、展览、旅游缺乏联动 12

4、海外会展商对上海本土会展业的威胁 12

三、实证研究——以2016年“第18届中国国际工业博览会”带动青浦地区经济发展为例 13

（一）基本信息 13

（二）实证调研 13

（三）研究与分析 14

1、观众调查问卷部分问题分析 14

2、参展商调查问卷部分问题分析 15

3、总结 16

四、对策与建议 17