摘  要

当下，科技发展速度迅猛，“互联网+”如日中天，随着大数据时代的到来，知识传播渠道越发多样化，迎来了信息爆炸时代。然而，互联网知识仅在数量上占有优势，这种优势正慢慢成为威胁，低进入门槛，造成网络知识良莠不齐，伪科学铺天盖地的影响着用户的判断；优质知识在网络上依旧稀缺；在信息数量分散且不可计数的现实下，寻求知识更加耗时耗力；监管困难，原创作者权益受侵犯，知识价值正在被削弱。一种新的知识保护模式亟待开发，“知识变现”顺势而生。

本文通过总结分析国内外已有文献报道研究，结合国内“知识变现”具体实践，以采取问卷调查方式进行实际调研的方式完成。文章共分三个部分。第一，对“知识变现”现实意义加以肯定并从多个学科角度入手分析。第二，分析“知识变现”的发展现状。第三，为“知识变现”发展提出建议。目的旨在解决当前社会的知识生存问题。

关键词：知识变现；共享经济；知识产权；社群；网红经济

ABSTRACT

At present, the rapid pace of development of science and technology, "Internet plus" very influential, with the advent of the era of big data, knowledge dissemination channels more persified, ushered in the era of information explosion. However, only in the number of Internet knowledge advantage, this advantage is slowly becoming a threat, low barriers to entry, resulting in network knowledge influence the pseudo science over uneven in quality, the user's judgment; quality of knowledge in the network is still scarce; massive and fragmentation characteristics, the search for knowledge and time-consuming; regulatory difficulties, original the authors' rights are violated, the value of knowledge is being weakened. A new model of knowledge protection is urgently needed to be developed, and the realization of knowledge is an advantage.

In this paper, through the summary and analysis of domestic and foreign literature reports, combined with the domestic "knowledge realization" of the specific practice, the questionnaire survey method to complete the actual survey. The article is pided into three parts. First of all, the realization of the meaning of knowledge to be affirmed and analyzed from the perspective of multiple disciplines. Second, the analysis of the current situation of the realization of knowledge. Third, for the realization of knowledge development proposals. The purpose is to solve the problem of knowledge existence in current society.

Key words：knowledge realization；sharing economy；intellectual property right；

          community；celebrity economy

目  录

第一章 绪论 1

1.1 选题的意义 1

1.2 研究的思路与方法 1

1.3 国内外文献综述 1

1.3.1 关于知识角色的研究 2

1.3.2 关于知识社群的研究 2

1.3.3 关于知识共享模式的研究 2

1.4 论文创新点 3

1.5 论文结构及框架 3

第二章 “知识变现”概述 5

2.1 “知识变现”内涵 5

2.2 研究背景 5

2.3 现实意义 5

第三章 “知识变现”的理论基础 7

3.1 社会交换理论 7

3.2 个体知识共享动机理论 7

3.3 共享经济理论 7

3.4 营销原则与价值共创理论 8

3.5 传播要素与两级传播理论 8

第四章 “知识变现”的发展现状 9

4.1 “知识变现”在国内的实践状况 9

4.2 “知识变现”在国外的实践状况 9

4.3 “知识变现”影响力发展现状 10

4.3.1 用户知悉度调查 10

4.3.2 用户支持度调查 11

4.3.3 影响力分析 12

第五章 知识变现的机遇与挑战 14

5.1 “知识变现”的发展机会 14

5.1.1 经济发展 14

5.1.2 政策支持 14

5.1.3 科技进步 14

5.1.4 盈利动机 14