母婴电子商务平台的营销策略开题报告(4)

[10]曹义锋.网络消费者行为研究综述[J].商场现代化,2006(24):147. [11]黄孝俊,徐伟青.口碑传播的影响力要素及其对营销创新的启示[J].外国经济与管理,2004,26(6


[10]曹义锋.网络消费者行为研究综述[J].商场现代化,2006(24):147.

[11]黄孝俊,徐伟青.口碑传播的影响力要素及其对营销创新的启示[J].外国经济与管理,2004,26(6):26.

[12]林岳,母婴企业的触网营销之道[J].管理版·销售与市场,2012(3),103.74

[13]管乐乐,我国母婴产品消费者行为研究[D].硕士学位论文.上海:华东理工大学,2013.

[14]浅谈中国母婴产品的市场现状[OL],火爆化妆品招商网市场分析,2012-6-11

[15]育儿网.2013中国新生代妈妈母婴消费行为调研报告[OL],搜狐资讯,2013-11-8:

[16]国内整个母婴产品现状[OL],百度文库,2011-3-23:

[17] Arndt J.The role of Product-related conversations in the diffusion of a new product[J],Journal of Marketing Research,1967,4(3):291-295.

[18] Min A,Ji S. A Meta. Analysis of mobile commerce research in China (2002-2006)[J]. Int.J. Mobile communications, 2008, 6(3)

[19] Upkar Varshney.Business Models for Mobile Commerce Services:Requirements,Design,and the Future,IT Pro November/December 2008:48-55

[20] Henning-Thurau T., Gwinner K. P., Walsh G., et al. Electronic word-of-mouth viaconsumer-opinion platforms: what motivates consumers to articulate themselves on the internet[J]. Journal of Interactive Marketing, 2004, 18(1): 38-52.