As the words burgeoning in recent years, Internet Celebrity Economy has affected conventional life and existing economic model imperceptibly. The number of fans attracted by Internet Celebrities has created great commercial value, the several business models of cashability have driven the development of social economy.

How will Internet Celebrity Economy further influence our life? Will it have a bright prospect or be doomed to fade like the morning glory? This paper will evoke certain study for the topic.

While investigating the reasons why Internet Celebrity Economy appeared, and its three major marketing models, this essay also gives an analysis on its influence on customers. By analyzing its influences on customers, based on age and gender, this paper need study purchasing power, degree of attention and degree of satisfaction of customers. The author studies the way Internet Celebrity Economy attracts customers, so the author may predict its prospect.

1.2 The overall structure

This paper is consisted of five chapters. Chapter One is a basic introduction for the significance of Internet Celebrity Economy and the structure of this paper. Chapter Two, literature review, concerning the study some scholars have already conducted and author’s personal view. Chapter Three is methodology. It deals with the hypothesis and the questionnaire. Chapter Four is result and discussion. Result is about reasons for Internet Celebrity Economy appearing and it three major business models. Discussion is concerned about its influence on consumers concerning gender and age. Chapter Five, conclusion, is about summary, implications, limitations and recommendation for future research.

Chapter Two Literature Review

2.1 Explanation for some terms

Internet Celebrities, in early stage, were usually young and beautiful fashion people gathering fans on social media and then doing directed marketing to fans with their unique taste. Nowadays, they refer to people owning plenty fans and are active in sociable platforms.

Internet Celebrity Economy is an economic model turning fans of Internet Celebrity into purchasing power by certain marketing methods through sociable platforms.

We Media is a generic term of new medium with spreaders who are of privation, plebification, generalization and freedom disseminating normative or unnormative information to specific inpidual or uncertain group by modern and electric means.

Cashability the author mentions in the paper refers to the methods that Internet Celebrities turn their profits online into genuine incomes which can be consumed.

2.2 Existing study for Internet Celebrity Economy

As foreign researches about Internet Celebrity Economy differ from Chinese domestic situation concerning different culture, different social background and different development principles, the author conducts the research focusing on domestic study.

There are already domestic scholars studying the appearance of Internet Celebrity Economy, its marketing business models and its connection to the whole economy.

To be frank, Internet Celebrities are popular stars actively appear on the Internet in an era called We Media. Their appearance has changed the mechanism for being stars nowadays, lowing the threshold of becoming famous.(刘阳, 2016, p.2 ) As one model evolving from Fan Economy, Internet Celebrity Economy goes viral based on fans eventually. With platforms such as Weibo, XiaoKaXiu and MiaoPai springing up, product chain focusing on Internet Celebrities and a new economic model——Internet Celebrity Economy have gained people’s attentions.