Summary

 Given that e-commerce performance will play an increasingly important role in the fortunes of small firms, research leading to the identification of effective e-commerce strategies in these firms is an important academic and economic undertaking.  This study  is significant in that it is the first known research with a goal of identifying e-commercestrategy-making modes in small firms.  The identification of e-commerce strategy-making modes provides the perquisite first step towards future research investigating links between e-commerce strategy-making modes and e-commerce performance.