Abstract：With the rapid development of the globalization, cross-cultural communication becomes increasingly popular concerning many aspects of people ’s daily life in the world. As we all know, wine is a major participant in daily communication of social life. And the development of wine culture has a long history and plays an important role in social activities. However, different countries and regions have different cultures under the influence of various customs and cultural backgrounds. The wine culture in Chinese and Western social activities shows different characteristics. Therefore, the study of the characteristics of Chinese and western wine culture has far-reaching implications for foreign culture.

In the cross-cultural communication, wine culture as an important part has an effect on daily contact. Regardless of differences among countries, wine culture is an inseparable component in their cultures, and it has great influence on the communication in social activities. This paper starts with the comparison between the major social activities of China and the major social activities in the West, and studies the similarities and differences of the expressive forms and the intrinsic value of the wine culture in the social activities.

The paper is pided into five parts. The first part is the introduction of wine culture. This part t is aimed to analyze the concepts of wine culture between China and western countries. The second part explores the similarities in terms of wine culture. The third part writes about the differences of wine culture in China and the West. The fourth part probes into the causes of the differences. The last part is the conclusion, it is about taboos aroused by different wine cultures and some suggestions to reduce barriers in Cross-cultural communication .

Key Words: Chinese and Western, wine culture, comparison, cross-cultural communication

摘要：随着全球化的进程加快，跨文化的交流变得越来越重要。它已经涉及到人们生活中的方方面面。 众所周知酒在人们日常的社会交际生活中是重要参与者。而酒文化的发展也有着悠久的历史。但是在不同的国家地区，由于各种习俗差异和文化背景等的不同影响,中西方社会活动中的酒文化出现了风格不同的特性。因此，对于中西方酒文化特性进行比较对研究中西方文化有着深远的意义。

在跨文化交流中，酒文化作为人们的社会交际活动的重要参与部分，对其日常交往产生重要影响。在这种情况下，本文从比较中国主要社会活动和西方主要社会活动着手, 研究有关社会活动中酒文化的表现形态及价值含义的异同之处。

我的论文总共分为五部分。第一部分是介绍，这部分阐述了中西方的酒文化的概念特点。第二部分主要是探究中西方酒文化中的一些共同点。第三部分是探究中西方酒文化的差异性。第四部分是试析中西方酒文化差异的原因。第五部分是结论部分，进行总结，然后谈及中西方酒文化所产生的的一些禁祭，然后对文化交流提出一些建议。

关键词：中西方，酒文化，对比，跨文化交流

CONTENTS

Acknowledgments i

Abstract ii

摘要 iii

1 Introduction 1

1.1 The Wine Culture in China 2

1.2 The Wine Culture in Western Countries 3

2 Similarities Between Chinese and Western Wine Culture 4

2.1 The Characteristics of Historical Origin 4

2.2 The Symbolic Spirit of the Wine 5

3 Differences Between Chinese and Western Wine Culture 6

3.1 Difference of Wine Types 6

3.2 Difference of Wine-making 7

3.3 Difference of Wine Vessels 8

3.4 Difference of Drinking Etiquette 8

4 Causes of Differences Between Chinese and Western Wine Culture 11

4.1 Cause of Value Orientation 11

4.2 Cause of Thinking Pattern 12

4.3 Cause of Cultural Effect 12

5 Conclusion 14

5.1 The Cultural Conflicts Due to Wine Culture Taboos 14