摘要：电子竞技是电子游戏和网络游戏的延伸产业。作为一项新兴的体育项目，近年来中国的电子竞技行业发展势头强劲。但研究发现，目前我国电子竞技行业还存在着制度规范不健全、电子竞技与网络游戏概念混淆、电子竞技产业链的不完善与行业核心偏离、电子竞技产品开发落后、电子竞技产品运营商之间缺乏竞争、专业管理人才欠缺、知识产权保护意识薄弱等10大问题。在分析前述问题的基础上，本文提出了诸如媒体发挥宣传和导向作用、引领公众正确辨别和区分电竞和网游，不断完善行业规范，培养职业电竞选手、提高电子竞技产业从业素质，提高知识产权保护意识，拓宽投融资渠道，矫正电子竞技产业的核心，加强自主知识产权的电子竞技产品开发，以及继续健全规章制度，促使行业健康、有序发展等一系列促进我国电子竞技行业未来发展的理论思考和政策（行业）建议。

关键词： 电子竞技；产业链；行业规范；电竞产品开发；知识产权保护

An analysis on the development status of China's e-sports industry

Abstract: E-sports is an extension of video games and online games. As a new sport, China's e-sports industry has developed strongly in recent years. But the study found that the current system of e-sports industry in China, there are standard is not sound, e-sports and network game concept confusion, imperfect of e-sports industry chain and industry core deviation, electronic competitive product development lags behind, the lack of competition between the electronic competitive product operators, professional management talent lack, weak intellectual property protection consciousness and so on ten big problem.On the basis of analyzing the problem, is proposed in this paper, such as the media play a role of propaganda and guidance, lead the public to identify and distinguish between right e-sports and online gaming, and constantly improve the industry standard, cultivate professional electric running hand, improving the qualities of e-sports industry practitioner, broaden the financing channels, the protection of intellectual property rights awareness, correct e-sports industry core, strengthen the proprietary intellectual property rights of electronic competitive product development, and continue to improve the rules and regulations, make industry healthy and orderly development, and a series of theoretical thinking to promote the development of e-sports industry in China in the future (industry) and policy recommendations.

Keywords: E-sports; industrial chain; industry standards; e-sports product development; intellectual property protection

目录

第一章 绪论 1

1.1 电子竞技的定义 1

1.2 电子竞技行业自身特性 1

1.3 电子竞技与普通网络游戏的区别 2

第二章 国内外电子竞技发展历程及现状 3

2.1 国外电子竞技行业发展的历程及现状 3

2.2 我国电子竞技行业发展现状 4

2.2.1 我国职业电子竞技行业市场投融资的现状 5

2.2.2 我国职业电子竞技的政府和社会组织机构构成 5

2.2.3 我国电子竞技行业人力资源现状 6

2.2.4 我国职业电子竞技产业构成 8

2.2.5 我国职业电子竞技产业运营模式 8

第三章 我国电子竞技行业存在的问题 10

3.1 我国有关制度规范不健全 10

3.2 电子竞技与网络游戏概念混淆 10

3.3 电子竞技产业链的不完善,行业核心偏离 11

3.4 电子竞技产品开发落后 11

3.5 电子竞技产品运营商之间缺乏竞争 12

3.6 电子竞技赛事管理体制尚不完善 12

3.7 政策不明朗，权责不明确 13

3.8 专业管理人才欠缺 13

3.9 俱乐部资金运营缺失 13

3.10 知识产权保护意识薄弱 13

第四章 促进我国电子竞技行业发展的对策 15