摘 要：格赖斯在1967年提出了会话含义理论,他认为在人们的交际中，为了保证会话的顺利进行，谈话双方都在遵循着一些基本原则，其中最重要的原则是“合作原则”。本文通过举例分析法主要探讨了会话含义理论具体应用的三个方面，即无论是在日常交流中，还是广告语中，亦或是在英美文学的作品中,对会话含义理论的合作原则都有着多多少少的违反，传递出话语的潜在含义,这一研究对英语学习者在实际英语交际中具有重要的指导作用。

关键词：会话含义理论;合作原则;英语交际

Abstract：Grice proposed Conversational Implicature Theory in 1967, he believes that both sides in communication need to follow the basic principles of the conversation in order to ensure their conversation can go smoothly. In this paper, the author mainly discussed the specific application of the Conversational Implicature Theory in three aspects via example analysis method. That is to say, the violation of Cooperative Principle, the most important principle in Conversational Implicature Theory, exist more or less in daily communication, or in the advertisement, or in British and American literary works and conveyed the potential meaning of the communication. So the study of Conversational Implicature Theory has an significant importance for English learners in practical English communication.

Key words：Conversational Implicature Theory; Cooperative Principle; English communication

Contents

摘要 i

Abstract ii

I. Introduction 1

II.The Overview of Conversational Implicature Theory 3

2.1 The Origin and Development of Conversational Implicature Theory 3

2.2 The Content of Conversational Implicature Theory 4

III .The Embodiment of Conversational Implicature Theory in English Communication 5

3.1 The Embodiment of Conversational Implicature Theory in English Conversation 6

 3.2 The Embodiment of Conversational Implicature Theory in English Advertisement 6

 3.3 The Embodiment of Conversational Implicature Theory in British and American   Literary Works 7

IV.The Application of the Conversational Implicature Theory in English Communication 8

 4.1 The Application of Conversational Implicature Theory in the Daily English Communication 8

4.1.1 Violation of Maxim of Quantity 8

4.1.2 Violation of the Maxim of Quality 9

4.1.3 Violation of the Maxim of Relation 10

4.1.4 Violation of the Maxim of the Manner 10

 4.2 The Application of Conversational Implicature Theory in English Advertisement 11

4.2.1 Violation of the Maxim of Quantity 12

4.2.2 Violation of the Maxim of Quality 12

4.2.3 Violation of the Maxim of Relation 13

4.2.4 Violation of the Maxim of Manner 13

 4.3 The Application of Conversational Implicature Theory in British and American Literary Works 13

4.3.1 Violation of the Maxim of Quantity 14

4.3.2 Violation of the Maxim of Quality 14

4.3.3 Violation of the Maxim of Relation 15

4.3.4 Violation of the Maxim of Manner 15

V. Conclusion 16

Bibliography 16

Acknowledgements 18

Analysis on the implication of Conversational Implicature Theory in English Communication

I. Introduction

Pragmatics includes two main theories. The first one is the Speech Act Theory proposed by Austen, an Oxford philosopher, and the other was proposed by Grice, it is known as the Conversational Implicature Theory, which is also the main content of this paper. Verbal communication has great significance to inpiduals and human society. The reason why human beings are different from animals is that they have languages and communication activities. The important function of language to society can only be showed by verbal communication. Therefore, it can be said that if there is no verbal communication, the community will halt production and collapse, and at last it can not exist as a society in the world. Grice believes that people’s verbal communication is always mutual cooperation, the two sides have a common desire to talk, that is, both sides want their own words to be understood by each other, that is, the Cooperative Principle. This principle plays an important role in the cultivation of pragmatic competence in English and also has important guiding significance for learning English. Pragmatic competence is the foundation of communicative competence, it is the premise of communicative purpose, and the standard of pragmatic competence directly influences the success or failure of communication. It has great significance to improve the level of our English by applying the Conversational Implicature Theory to English communication. This paper mainly discusses the concrete implication of communication in the Cooperative Principle in Conversational Implicature Theory. Whether in real life or in a variety of advertising, or in British and American literary works, Conversational Implicature Theory always plays an important role, and also advance the development of the society .