摘要：网络社交直播作为一种新兴网络社交方式，因其强大的互动性及娱乐性，一夜之间火遍大江南北。直播不健康的产业利益链导致有些主播为了打赏不择手段，哗众取宠；为了礼物低三下四，眼里只有钱的形象出现在青少年的视野当中。因此，当代青少年在社会飞速发展中面临巨大变化的挑战，本研究的选题具有鲜明的时代现实特色，在内容和方法方面，顺应了青少年人生发展问题的需要。

本文通过问卷调查法，采用修订的《网络社交直播成瘾问卷》和《金钱观问卷》对261名青少年进行施测，以数据说明接触了网络社交直播的青少年的金钱观存在着隐性问题。研究结果发现：网络社交直播成瘾程度与青少年的金钱观存在显著负相关。越是沉迷于网络社交直播的青少年，其金钱观的偏差越大越不符合主流文化的要求、偏离社会主义核心价值观。因此，为了降低网络社交直播中不良金钱观对青少年的影响，社会工作者介入网络社交直播成瘾青少年时，可以采用重点对象个案辅导，小组训练，社区工作三种方式帮助青少年形成对现实生活中各种现象的正确价值评价，引导青少年建立正确的观察、判断和推理的思维方法。

关键词： 网络社交直播；青少年；金钱观

A study on the influence of network social live on youth's money outlook

Abstract：Network social Live as a new network of social networking, because of its strong interactivity and entertainment, overnight fire across the river. The unhealthy chain of interest in the industry led some anchors to resort to unscrupulous means, to obsequious the gift, only the image of money in the eyes of the young people appear in the vision. Therefore, the contemporary adolescents face the challenge of tremendous changes in the rapid development of society. The topic of this study has distinct characteristics of the times. In terms of content and methods, it conforms to the needs of young people's life development issues.

In this paper, through the questionnaire survey, the revised "Internet Social Broadcasting Addiction Questionnaire" and "Money Concept Questionnaire" were used to test 261 teenagers. The data shows that there is a hidden problem in the youth's view of money that comes into contact with the Internet social broadcast. The results of the study found that: There is a significant negative correlation between the level of Internet social addiction and the teenager's money concept. The more young people addicted to social networking on the Internet, the greater the deviation of their money concept, the more they do not meet the requirements of mainstream culture and deviate from the socialist core values. Therefore, in order to reduce the impact of the bad money concept on social broadcasting on social networks, when social workers are involved in online social addiction of adolescents, they can use key inpidual case counseling, group training, and community work in three ways to help young people form a real life situation. The correct value evaluation of various phenomena will guide young people to establish correct ways of thinking for observation, judgment, and reasoning.

Key words: Web social broadcast ; Teenage; money value 

目录

一、文献综述与研究构思 1

（一） 文献综述 1

1、 金钱观的研究现状 1

2、 网络社交直播的研究现状 2

（二） 研究构思 3

1、 研究目标 3

2、 研究思路 3

3、 研究方法 4

4、 研究意义 4

二、网络社交直播对青少年金钱观影响的问卷调查 5

（一） 研究对象与方法 5

1、 样本的基本情况 5

2、 工具 6

3、 统计方法 6

（二） 青少年网络社交直播使用现状 6

（三） 青少年金钱观的现状 7

1、 青少年金钱观的总体现状 7

2、 对青少年金钱观的描述性具体分析 8