品牌营销策略文献综述和参考文献(2)

[9]Broom Glen M., Center Cutlip Scott M. Effective Public Relations (8th Edition)[M]. Huaxia Press. 2002. [10][美]格伦•布鲁姆,艾伦•森特,斯科特•卡特里. 有效的公共关系.(第八


[9]Broom Glen M., Center Cutlip Scott M. Effective Public Relations (8th Edition)[M]. Huaxia Press. 2002.

[10][美]格伦•布鲁姆,艾伦•森特,斯科特•卡特里. 有效的公共关系.(第八版)[M].  华夏出版社,2002.

[11] Jiazhen huo, Zhisheng Hong.  Application of  Service Science in the Emerging Service Industries[J]. Service Science in China. 2012, 05(12): 401-461.

[12] Geoff Moore,  Laura Spence.  Small and Medium-Sized Enterprises & Corporate Social Responsibility: Identifying the Knowledge Gaps[J] . Journal of Business Ethics, 2006, 26 (3) :  219-226.