摘    要：厦门成功成为金砖会议举办地，鼓浪屿也成功列入世界文化遗产名录，这个“海上花园”通过各国媒体镜头登上了世界这个大舞台。因此，厦门从昔日的海滨城市到如今的国际知名魅力之都。但是要使厦门成为现代化国际大都市就要先将其建设成国际化旅游城市。因为国际化的城市是旅游业发展和城市化进程相结合的产物。一个地方的旅游业有利于当地经济的发展，国际游客的增加更能带来外汇收入，同时提高城市形象与国际知名度。因此厦门之后必然选择登上世界舞台、加快厦门旅游业国际化进程，将其建立成国际旅游城市。本文描述了厦门市旅游发展现状，对其建设国际旅游城市的优势、劣势、机遇威胁进行SWOT分析，为厦门旅游后金砖模式提出各项针对性策略。

关键词：城市旅游；转型；策略；

Abstract：Xiamen succeeded in becoming the venue for the BRICS meeting in 2017 and Gulangyu has also been successfully listed on the World Cultural Heritage List. This "Sea Garden" boarded the world stage through the media of various countries. Therefore, Xiamen has evolved from its former seaside city into an internationally known charm capital. However, to make Xiamen a modern metropolis, it must first be built into an international tourist city. Internationalized cities are the product of the combination of tourism development and urbanization. A place of tourism is conducive to the development of the local economy, The increase of international tourists can bring foreign exchange income and enhance the image and international visibility of the city. Therefore, Xiamen will inevitably choose to board the world stage, to speed up the process of internationalization of tourism in Xiamen, to establish it into an international tourist city. This paper describes the present situation of tourism development in Xiamen City, SWOT analysis on the advantages, disadvantages and opportunities of the construction of international tourism cities, and puts forward various targeted strategies for the tourism after Xiamen tourism.

Keyword: Urban Tourism; Transformation; Strategy;  

目录

1选题背景及研究意义 1

1.1选题背景 1

1.1.1时代背景 1

1.1.2旅游业背景 1

1.2研究目的 1

1.3研究意义 1

2厦门市旅游业的发展进程 2

2.1厦门市旅游发展现状 2

2.2目的地建设 2

2.3目的地形象 2

2.4旅游市场 3

2.4.1客源地市场分析 3

2.4.2旅游市场弊端 3

3厦门市旅游“后金砖时期”SWTO分析 3

3.1厦门市旅游国际化优势 3

3.1.1 旅游资源优势 3

3.1.2国际交通优势 3

3.1.3生态环境和文化优势 4

3.1.4旅游业发展优势 5

3.2厦门市旅游国际化不足 5

3.2.1厦门市城市容量小 5

3.2.3游区内活动重复设置，缺乏娱乐性、参与性 5

3.2.4 缺少响亮的旅游品牌、宣传口号有待提升 5

3.2.5旅游业管理体制与协调机制不完善。 6

3.2.6旅游业国际化程度不高 6

3.3金砖会议带来的国际化发展机遇 6

3.3.1 厦门旅游走向国际化 6

3.3.2 开启“金砖”主题旅游线路大门 6

3.4厦门旅游后金砖时期国际化制约因素 7

3.4.1滨海旅游竞争加剧 7

3.4.2国内外旅游城市的挑战 7

3.4.3生态环境问题 7

4厦门市旅游业后金砖时期国际化模式的建立 7

4.1重塑国际化旅游形象 8

4.1.1厦门国际旅游新形象的塑造 8

4.1.2 后金砖旅游新形象的宣传 8

4.2 目的地旅游产品开发 8

4.2.1旅游交通 8

4.2.2旅游住宿和餐饮 9

4.2.3公共服务设施 9

4.3加大宣传文明旅游力度 9

4.4“金砖+” 10

4.5加大旅游产品人才储备 10

4.6大力发展会展旅游 10

参考文献 10

致谢 11