摘要：服装设计是设计服装款式的行业，是一门实用艺术，人们通过服装修饰美化自己，也透露出自我的精神世界。服装设计不是一门纯艺术，它与人们的需求，与市场紧紧联系在一起，因此把握消费者的心理、了解市场的需求也就显得格外重要，只有得到市场认可的服装产品才是成功的。根据本次调查分析可得出结论，影响服装设计的市场因素大致可以分为三类:环境因素、人文因素和生活方式因素。例如生活在严寒地区的人们更注重衣物的保暖效果而非是否美观时尚；生活在大城市的人特别是年轻女性群体，由于最新潮流资讯源源不断，很大一部分人的审美会受报纸杂志、电视广告的影响，对于衣服的选择很有自己的个性和想法，她们除了会考虑价格因素，在款式方面既喜欢经典不易过时的款式同时也喜欢设计新颖但又不过分夸张的，精致的细节也许不仅仅是锦上添花，有时对这件衣服甚至是整个品牌来说能获得顾客们难得的钟爱与青睐；在颜色方面，将近一半受调查的年轻女性们偏爱黑白灰色，活泼鲜艳的颜色似乎并不太受欢迎。随着现代人生活方式的休闲化，越来越多的人也逐渐重视体育锻炼的重要性，而在运动服的选择方面，通过调查可以发现，大家对运动服的款式没有太多的要求，颜色也无需靓丽活泼，但超过半数的被调查者认为布料舒适、吸湿透气是运动服饰应该具备的。满足不同地区消费者不同的需求，将灵感与实际情况相结合，赋予服装最大的艺术性。

关键词：服装设计；市场；女性 ；商业性

Research on the Influence of Female Clothing Market Factors on Fashion Design

Abstract: Apparel design is an industry that designs clothing styles. It is a practical art. People modify and embellish themselves through clothing, and reveal their own spiritual world. Clothing design is not a pure art. It is closely linked with people's needs and the market. Therefore, grasping the psychology of consumers and understanding the needs of the market is even more important. Only clothing products that are recognized by the market are successful. .According to the analysis of this survey, it can be concluded that the factors that affect garment design can be roughly pided into three categories: environmental factors, human factors, and lifestyle factors. People living in severe cold regions pay more attention to the warmth of clothing. For people living in big cities, especially young women, because of the continuous flow of information on the latest trends, the aesthetics of most people will be affected by newspapers, magazines, and television advertisements. The choices have their own personalities and ideas. They will not only consider the price factor, but also love the classic styles that are not easy to outdated. At the same time, they also like the novelty but not exaggerated. The exquisite details may not only be the icing on the cake, but also The clothes and even the entire brand can get customers' favorite love and favor. In color, nearly half of the young women surveyed prefer black and white gray, and the lively and vivid colors do not seem to be very popular. With the relaxation of modern people's lifestyle, more and more people are gradually paying attention to the importance of physical exercise. In the selection of sportswear, it can be found through investigation that there is not much demand for the style of sportswear. However, more than half of the respondents believe that the fabric is comfortable and moisture-absorbing is what sportswear should have. Meet the different needs of consumers in different regions, combining inspiration and actual conditions, giving clothing the greatest artistic.

KeyWords：Fashion Design；market；female；commercial

目录

一、 绪论 5

（一） 服装设计历史背景 5

（二）研究服装设计的价值和意义 5