摘要：近几年社会经济的发展和信息技术科技的进步有目共睹，电子商务系统也已经引入我国，并为其配备了相应的物流服务系统，这一切已经和我们的生活息息相关，甚至是已经离不开的了。有新事物有发展就有问题伴随着发生，电商营销的物流优化已经迫在眉睫。现在的电商都面临一个普遍的问题，就是包装问题，出于安全考虑，需要多层包装，包装起来费时费力费成本，不多层包装，安全隐患又很大，而安全隐患主要出在物流阶段。物流是电子商务的一个重要部分，物流问题也就是电商问题。每天都有数不尽的快递充斥在我们的日常生活中，浪费着数不尽的包装袋和纸盒，往往一件物品有着两三次的包装，甚至一些易碎物品会有四五层的保护。过度包装问题不是一个新问题了，在网购时这个问题很常见，但是近一段时间快递的过度包装问题已经非常严重，在各个物流站点经常可见丢弃的包装盒堆积如山。包装的繁复使得浪费大量的自然资源，造成严重的环境污染，十分不环保；同时也增大了包装的体积占用更多的空间资源，影响物流的时效。快递包装过度浪费资源分为两种情况：（1）过于华丽型（2）过于繁复型。过于华丽的主要导致原因来自于现在商家想要讨好消费者的心理，想要满足人们虚荣心的攀比；过于繁复的主要导致原因是为了更好的保护，而为了更好的保护是因为存在快递人员暴力分拣的问题以及物品贵重。在本文中主要针对这两个类型的过度包装问题提出了四种解决方案，从人力资源，包装材料，资源共享等角度解决包装带来的物流问题。通过对物流的优化，从而使得电商可以更加进步。

关键词：电商；物流；包装过度；人力资源；共享

Research on e - commerce marketing and logistics optimization

abstract：In recent years, the development of social economy and the progress of information technology and technology are obvious to all. The electronic commerce system has also been introduced to our country and equipped with the corresponding logistics service system. All this has been closely related to our life, and even can not be separated. With new things, development and problems, the logistics optimization of e-commerce marketing is imminent. Now the electric business is facing a common problem, that is, packing problem. For safety consideration, it needs multi-layer packaging, packing up time and labor cost cost, non multilayer packaging, and the safety hidden danger is very big, and the hidden danger is mainly in the logistics stage. Logistics is an important part of e-commerce, and logistics is also the problem of electricity supplier. Every day an endless number of express delivery in our daily life, the waste of endless packaging bags and cartons, often an item has two or three packages, and even some fragile items will have four or five layers of protection. The problem of overpackaging is not a new problem. It is a common problem in online shopping, but over time, the problem of overpacking has been very serious. It is often seen that the discarded boxes are piled up in every logistics site. The complexity of packaging makes a great deal of waste of natural resources, causing serious environmental pollution and not environmental protection; at the same time, it also increases the volume of packing more space resources, and affects the limitation of logistics. Excessive waste of resources in express packaging can be pided into two cases: (1) too gorgeous (2) too complicated. The main reason is that the main reason is that the business wants to please the consumer's psychology and want to meet the vanity of the people. The main cause of the overburden is to protect it better, and to better protect it because of the problem of the express personnel and the valuables. In this paper, we mainly put forward four solutions to these two types of over packaging problems, from the aspects of human resources, packaging materials, resource sharing and so on to solve the logistics problems brought about by the packaging. Through the optimization of logistics, the electricity supplier can make more progress.