摘要：随着我国经济社会的不断发展和需求升级，文化旅游正成为新的消费热点和生活方式。多民族融合地区拥有发展文化旅游独特的区位和文化优势。通过对贵州铜仁地区发展文化旅游的研究发现，该地区拥有丰富的自然地理资源，悠久的历史文化和深厚的多民族文化资源，文化旅游业的发展取得了骄人的成绩。同时，铜仁文化旅游发展还存在着：1，在文化旅游资源开发方面，存在梵净山资源开发不足，村寨旅游发展不足，部分古建筑经久失修，旅游开发项目不够深入，旅游产品的单一性，以及营销力度不够、营销理念缺乏等；2，在与当地少数民族民俗文化融合方面，存在对少数民族民族文化资源如何开发、旅游业发展与当地少数民生活习俗的矛盾等问题；3，在产业转型升级方面，存在相关人才匮乏、文化旅游理念滞后和旅游服务内容单一等诸多问题。据此，本文提出了优化整合梵净山风景名胜区的文化旅游资源，创新旅游品牌的宣传方式，以及深度挖掘民族文化、新增民俗体验项目等思考与建议。

关键词： 多民族融合；文化旅游；铜仁；旅游品牌；民俗体验

Some thoughts on the Development of Cultural Tourism in the region of Multi ethnic Convergence: a case study of Tongren, Guizhou

Absrtact: With the continuous development of China's economy and society and the upgrading of demand, cultural tourism is becoming a new consumption hot spot and way of life.The region of multi-ethnic integration has the unique location and cultural advantage of developing cultural tourism. Through the research on the development of cultural tourism in Tongren area of Guizhou Province, it is found that the region has abundant natural geographical resources, long history and culture and deep multi-national cultural resources, and the development of cultural tourism has made remarkable achievements.At the same time, in the development of cultural tourism in Tongren, there is still one: 1. In the development of cultural tourism resources, there are insufficient exploitation of Fanjingshan resources, insufficient development of village tourism, long disrepair of some ancient buildings, and insufficient depth of tourism development projects. The singularity of tourism products, the lack of marketing strength, the lack of marketing ideas, etc., in the integration with the local folk culture of ethnic minorities, there is how to develop the cultural resources of ethnic minorities. The contradiction between the development of tourism and the living customs of the local minority;3, in the aspect of industrial transformation and upgrading, there are many problems, such as lack of relevant talents, lag of cultural tourism concept and single tourism service content, etc.Based on this, this paper puts forward some thoughts and suggestions such as optimizing and integrating the cultural tourism resources of Fanjingshan scenic spot, innovating the propaganda way of tourism brand, digging into the national culture in depth, adding new folk custom experience project and so on.

Keywords: national amalgamation ; cultural tourism; Tongren; tourism brand; folklore experience

目录

1文化旅游正成为新的消费热点和生活方式 1

2多民族融合地区发展文化旅游的区位和文化优势 1

3铜仁文化旅游开发现状 1

3.1整体情况 1

3.2自身优势 1

 3.2.1拥有丰富的自然地理资源 1

 3.2.2拥有悠久的历史文化和深厚的多民族文化资源 2

 3.3近年旅游产业发展数据 2

3.4铜仁文化旅游发展的主要成果 2

 3.4.1实施互联网+，推进文化旅游的信息化建设 3

 3.4.2各景区的开发与新建 3

 3.4.3旅游交通网日益完善，提升了景区通达性 3

 3.4.4政府的重视与大力扶持政策的实施 3

4铜仁文化旅游发展所存在的问题 4