摘  要：区域发展特别是县域经济社会发展，是我国全面建成小康社会必须解决好的重大战略问题。运用产业融合的思路，大力发展地域体育特色旅游产业，在促进县域经济社会发展中具有重要的意义。

通过对关中大荔县发展地域体育特色旅游产业的研究发现，大荔县围绕“一年全覆盖、两年大提升、三年创品牌”的发展目标，推进体育领域供给侧结构性改革，采取了加强城乡体育基础设施建设、建设一流赛事场地、打造特色品牌赛事，以及推动全民健身普及等一系列举措，打造以体育产业为龙头，以赛事经济、健身休闲、体育用品、场馆服务为支柱的体育产业体系。坚持“文体搭台、经济唱戏、体旅融合、人民发展”的主体思路，从“体育+”高度对体育、旅游、文化及关联产业发展进行统筹，成功举办了国际马拉松赛、世界名校大学生龙舟赛、全国竞走锦标赛等20余项大型品牌赛事，取得了显著的经济社会效益，极大地推动了当地的经济社会发展。

研究同时发现，大荔县发展地域体育特色旅游产业也面临着诸如知名度不高、相关产业链不完整、缺乏人才等问题和亟须突破的瓶颈。在此基础上，本文提出了结合“一带一路”战略进行顶层设计和谋划、加大政府的产业引导和政策扶持、加强品牌和营销意识以及加大人才引进力度等方面的理论思考和政策建议。

关键词：地域特色体育旅游；大荔县；产业融合；“一带一路”战略；品牌；

Study on the development of regional characteristic sports tourism industry -- take Dali county in guanzhong as an example

Abstract：Regional development, especially the economic and social development of counties, is a major strategic issue that must be solved in China's building of a moderately prosperous society in all respects. It is of great importance to develop regional sports tourism industry by means of industrial integration.

By regional sports tourism industry development of Dali county in guanzhong plain, according to a study which Dali county around the "big complete coverage of a year, two years, three years to create brand" development goals, promote sports field supply side structural reforms, taken to strengthen the construction of urban and rural sports infrastructure construction, first-class event venues and building characteristic brand competition, and promote the national fitness popularization and a series of measures, building to a sports industry, economic events, fitness, leisure, sports goods, venue services for pillar system of sports industry. Adhere to the "style plays, act in an opera in economy, body fusion, people's development" the body of the train of thought, from the "sport +" height on sports, tourism, culture and related industry development as a whole, successfully hosted the international marathon, the world famous college students dragon boat race, the national footrace championships for more than 20 large brand competition, has achieved remarkable economic and social benefits, greatly promote the local economic and social development.

At the same time, it is found that the development of regional sports tourism industry in Dali county also faces such problems as low visibility, incomplete related industrial chain, lack of talents and the bottleneck that needs to be solved urgently. On this basis, this paper puts forward the combined with the strategy of "area" all the way to the top design and planning, strengthening the industrial guidance and policy support of government, strengthening the consciousness of brand and marketing and intensify talent introduction of theoretical thinking and policy Suggestions.

Keywords：Regional sports tourism；Dali County；Industrial convergence；One Belt And One Road strategy；Brand

目录

一 前言 1

（一）选题背景与依据 1