摘要：保险行业在我国发展速度较缓且起步较晚，在当今市场竞争激烈的环境下，中国保险企业因为加入WTO而拥有了一个能与外国企业同台竞争的好机会。随着市场竞争愈发激烈,企业逐渐把销售人员当作为企业发展的动力源。薪酬是一个企业在建设发展中最核心的问题，在提升一个企业的竞争力水平的过程中，企业的薪酬管理水平扮演了重要角色。而员工的薪酬满意度是抉择薪酬管理水平的重要指标。

本文以保险行业销售人员为研究目标,对薪酬满意度及其维度等相关理论进行归纳、整理及提取。并对目前Y保险公司销售员薪酬满意度现状进行研究调查，根据提取出的各维度进行现状分析，结合目前Y保险公司销售人员薪酬体系存在的问题，对企业薪酬体系进行改良与完善。

关键词：薪酬满意度；销售人员；保险行业

Insurance sales personnel salary satisfaction research－based on Y insurance company

Abstract：Insurance industry started relatively late in our country development and with the slow speed. Nowadays, In today's competitive environment, Chinese insurance companies have a good chance of competing with foreign companies for joining the WTO.As the market becomes more competitive, companies are increasingly turning sales people into the engine of business development. Compensation is an enterprise in the construction and development at the core of the problem, in the process of promote the competitiveness of an enterprise level, the enterprise salary management plays an important role. Employees' compensation satisfaction is an important indicator of the level of compensation management.

In this paper, we summarize, organize and extract the relevant theories of salary satisfaction and its dimensions. Based on the analysis of the present situation of the compensation satisfaction of the present company, the current situation of the present situation of the compensation of the company's sales staff. Combined with the existing problems in the compensation system of the sales staff of Y insurance company, the compensation system is improved and improved.

Keywords: salary satisfaction; salesman; insurance industry

目录

0引言 3

1相关概念理论综述 4

1.1薪酬满意度涵义 4

1.2薪酬满意度的维度及影响因素研究 4

1.3薪酬满意度理论基础 6

1.4本研究薪酬满意度的操作化 7

2薪酬满意度现状 8

2.1调查数据样本构成 8

2.2总体薪酬满意度状况 11

2.3薪酬制度满意度 12

2.4横向与纵向比较的薪酬满意度 16

2.5薪酬结构内容满意度 18

3Y企业销售员薪酬满意度各维度现状问题分析 19

3.1总体薪酬满意度 19

3.2薪酬制度满意度 20

3.3横向与纵向的薪酬满意度比较 21

3.4薪酬结构内容满意度 21

4提升保险销售员薪酬满意度的建议 22

4.1完善薪酬制度体系 22

4.2优化薪酬结构设计 23

4.3创新薪酬福利政策 24

结论 26

致谢 28

参考文献 29

0引言

保险作为金融业的重要支柱型产业，在金融领域中扮演着至关重要的角色。现今保险业市场竞争空前激烈，我国保险市场体系也不断被完善，保险运营主体疾速增加。保险公司营销人员的稳定程度与公司的整体发展日益密切相关,为了推动保险业的迅猛发展,企业的薪酬体系设计至关重要，为了确保企业的健康稳定发展，企业在薪酬体系建设上应遵循科学性原则。降低优秀人才的流失率、增强企业对优秀人才的吸引力、保证企业员工队伍的稳定性是企业在薪酬制度建设时必须面临和解决的问题。这个问题的核心作用是薪酬，薪酬不仅仅是个人价值的具体体现形式，也是衡量一个人在事业上是否有所成就的重要标准。[1]。